Author Archive | Grady Sibert

Apr
23
2014
the-new-myspace
 

Remember Myspace from the early 2000’s, before Facebook was King? Well, forget everything you remember about it, and get reacquainted with the relaunched and rebranded version. It could be a powerful marketing tool for your brand. Now backed by Justin Timberlake, it is centered on entertainment and connecting Gen Y with the broad entertainment industry. No longer just a […]

Apr
3
2014
creating-reach-post
 

We’ve all heard the term content marketing, but what is it exactly? According to the Content Marketing Institute, it is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” With a little bit of effort […]

Mar
27
2014
Google-plus-profiles-part3
 

How Social is Your Business? As we discussed in Part 1 and Part 2 of this series, when you have a business, it can be tricky to know what G+ profile to use for which purpose. Is it as simple as personal profiles for personal blogging and business profiles for everything else? First you have to […]

Mar
20
2014
Google-plus-profiles-part2
 

Last week, we discussed how your personal and professional Google+ profiles can complement each other. Today, we’re going to take it a step further by showing you how to use Google+ to maximize your blog posts. Blogging and Authorship Blogs are important to companies. Twenty-three percent of the total time spent online is devoted to […]

Mar
14
2014
Google-plus-profiles-part1
 

A Tale of Two Profiles As if social platforms weren’t confusing enough for the average business person just trying to market themselves, Google Plus (or Google+) had to come into the mix. As you might have noticed, social is a whole other animal when a search engine company gets ahold of it. Over 70 percent […]