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Creating Reach: How to Get Your Content Seen

We’ve all heard the term content marketing, but what is it exactly? According to the Content Marketing Institute, it is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” With a little bit of effort […]

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Google+ Profiles: What You Need To Know (Part 3)

How Social is Your Business? As we discussed in Part 1 and Part 2 of this series, when you have a business, it can be tricky to know what G+ profile to use for which purpose. Is it as simple as personal profiles for personal blogging and business profiles for everything else? First you have to […]

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Google+ Profiles: What You Need to Know (Part 2)

Last week, we discussed how your personal and professional Google+ profiles can complement each other. Today, we’re going to take it a step further by showing you how to use Google+ to maximize your blog posts. Blogging and Authorship Blogs are important to companies. Twenty-three percent of the total time spent online is devoted to […]

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Google+ Profiles: What You Need To Know (Part 1)

A Tale of Two Profiles As if social platforms weren’t confusing enough for the average business person just trying to market themselves, Google Plus (or Google+) had to come into the mix. As you might have noticed, social is a whole other animal when a search engine company gets ahold of it. Over 70 percent […]

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Do you have a content strategy for 2014?

Let’s talk content. No, it’s not just a buzzword—content creation is one of the most important aspects of online marketing. It helps boost your search engine optimization and, most importantly, helps you connect with your target audience and build relationships through relevant stories, tips, information, links, images, etc. Here at the Tummel.Me headquarters, we are […]

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