A major piece of a companies image is its identity
Brand identity is based around visual elements used within a company, assembled into a set of guidelines. These guidelines should dictate how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.
As you may have guessed, we consider brand identity a far greater topic than just a logo. The logo is the company identity and brand all wrapped up into one identifiable mark. This mark is the symbol of the business as a whole.
Who are you, and what do you want to say? What do you stand for, what’s important to you, and who are you speaking to? These are some of the first questions we will ask you so we put them here to give you a head start. The answers to these questions should be the starting point of developing your brand identity.
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