Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale. The many elements of an online presence can build on each and can work together for a business. The process is best […]
Google, Yahoo, and the other search engines have revolutionized how we learn, how we collaborate, how we shop, and in general have helped billions of people around the world harness the full power of the internet. Today there are well over 10 billion unique searches done each month, and that’s just in the United States! […]
Where Does Local Search Fit in the Online Marketing Landscape? The Anatomy of a Search Engine Result Conceptualizing the Online Landscape Thinking About All of This in Terms of Your Resources
