Why Local Search Is So Important

Google, Yahoo, and the other search engines have revolutionized how we learn, how we collaborate, how we shop, and in general have helped billions of people around the world harness the full power of the internet.

Today there are well over 10 billion unique searches done each month, and that’s just in the United States! Of those searches,

  • 20% of queries have Local intent
    • 5% use the city and/or state name
    • 2% use informal terms, like neighborhoods
    • 0.5% use zip codes

Based on Google’s market share, we can extrapolate that there are OVER TWO BILLION unique Local searches per month on Google from Desktop computers in the United States.

We saw both Google and Yahoo, and now Bing, make dramatic shifts in how they return results, and all the trends point to Local.

On top of that data, mobile search is absolutely exploding. Approximately one in ten searches is performed from a mobile device . In some places around the world, like Japan, this number is even higher. Mobile searches primarily pull their results from Local Search Engines.

All of this is to say:

The potential to attract new customers via Local Search is enormous.

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